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Carver-Hawkeye, Mediacom strike marketing deal

[ 9 ] February 1, 2011 |

Hawkeye Sports Properties, the official multi-media marketing partner of the UI Department of Intercollegiate Athletics, and a property of Learfield Sports, and Mediacom have agreed to an expansion of their current marketing partnership that includes sponsorship of the competition surfaces inside the Carver-Hawkeye Arena.

Effective with the UI men’s basketball team’s game Wednesday against Michigan State, the playing floor inside UI’s athletics facility will be referred to as “Mediacom Court” for all men’s basketball, women’s basketball and volleyball events, and “Mediacom Mat” for all wrestling events.  The new agreement also provides Mediacom with the sponsorship rights to the outdoor club level of the Paul W. Brechler Press Box at Kinnick Stadium, e.g. the “Mediacom Outdoor Club.”

The agreement also calls for Mediacom and Hawkeye Sports Properties to continue on-going discussions with the UI Athletics Department staff that explore opportunities for Mediacom products and services to enhance the gameday experience for fans of the Hawkeyes while attending events at Kinnick Stadium and Carver-Hawkeye Arena.

Mediacom’s history of support for the UI includes financial and/or in-kind gifts to Hancher Auditorium, the UI’s Museum of Art, the UI’s International Writing Program, and the UI Dance Marathon, for example, in addition to its support of the intercollegiate athletics program.

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Category: Iowa Hawkeyes men's basketball, Wrestling

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