By RANDY PETERSON and ANDREW LOGUE
Copyright 2011 Des Moines Register and Tribune Co.
The Cy-Hawk trophy, as fans of Iowa and Iowa State have come to know it, is history.
Iowa associate sports information director Steve Roe confirmed Friday night that a new trophy is being designed, and will be awarded to the winner of the annual football rivalry, which continues Sept. 10 at Jack Trice Stadium in Ames.
“Both schools agreed earlier this year to have a new trophy made for the football game,” Roe said in a telephone interview. “A new trophy is being designed, and hopefully it’ll be revealed in August.”
Roe did not say who was designing the new trophy, or if it would be sponsored. He said the old trophy will be retired.
“The previous trophy will be placed permanently in a prominent place in the state of Iowa,” he said.
Bob Uetz, a co-creator of the award given annually to the winner of the Iowa-Iowa State football game, said Friday he was informed by school officials of a new promotional effort involving the Iowa Corn Growers Association.
“I know this is the era of corporate sponsors,” Uetz said. “I can’t imagine them doing this with Floyd of Rosedale (which goes to the Iowa-Minnesota winner). Why they’re doing it with the Cy-Hawk? I don’t know.”
An email signed by Iowa State associate athletic director Steve Malchow, Iowa associate athletic director Rick Klatt and Iowa Corn Promotions Board member Mindy Williamson explains to Uetz about the decision to retire the Cy-Hawk Trophy “and create a permanent display for the trophy — with the financial support from Iowa Corn — at the Iowa Hall of Pride in Des Moines.”
Craig Floss, chief executive officer of the Iowa Corn Growers Association — the new sponsor of the CyHawk series, which involves all athletic competitions between the Cyclones and Hawkeyes — referred all questions to the athletic departments of the respective schools. The Iowa Corn Growers Association replaced Hy-Vee as the primary sponsor earlier this year.
It is unclear whether Iowa Corn or the universities pushed for the trophy change.
Cyclone officials were unavailable for comment Friday evening.
Uetz, an Ames High School teacher, was inspired to create a trophy when the Iowa-Iowa State football series resumed in 1977.
The Cy-Hawk became a recognizable symbol of a game that quickly turned into the state’s most anticipated sporting event.
“It eventually took on a life of its own,” Uetz said. “Today, that thing is iconic. It’s a game-opening shot on TV, the players run over and grab it and hoist it in the air. And everybody knows what it is.”
Uetz said he was notified by officials in May about a possible change. He said his final correspondence came July 11 and indicated that the schools were going ahead with plans to retire the current Cy-Hawk.
Register reporter Dan Piller contributed to this report.
Category: Iowa Hawkeyes Football